Proptech: Everything You Need to Know (With 29 Examples) - Built In Real estate is a highly impactful sector in the American economy, with a surge in real estate jobs due to the growing population and the need for housing. Proptech, or property technology, is the intersection of the real estate industry with technology and software. It has the potential to transform the housing market globally, making it simpler and more financially rewarding. Proptech has been taking shape for several decades, with real estate institutions seeking more efficient ways to handle investment and portfolio management. The early 2000s saw the rise of real estate tech companies like Zillow, Redfin, and Trulia, establishing themselves as frontrunners in the industry.